BYTON M-BYTE

2017-2018 |  in-vehicle user experience of premium smart electric vehicle

A multi-screen, Chinese electric vehicle, with a massive screen that is touch, motion gesture and voice controlled.

About

Worked as digital product designer at Byton - a Smart Electric Car Company on the first production car - M-Byte.

Date

2017-2018

Tool

Cinema 4D / Photoshop / Illustrator / After Effects / Sketch

My Contribution

Digital Product Designer

- Designed instrument cluster panel content with the stakeholder teams.
(telltale, speed panel, infotainment system, autonomous driving)
- Explored and built visual language and user interface design from end-to-end production
-Collaborated with the marketing team to align the brand value with the overall in-vehicle experience.

01. OVERVIEW

Explore the possibility of the shared experience within a 48" display.

The project is still under NDA hence the details are sparse.
Please reach out to me for more more details.

02. GOALS

Business Goal:

Produce the first production car to generate interest from buyers and investors.

User Problem:

What do customers need and want while driving to match their expectations of a premium mobility experience?