As the design owner of Roblox’s game experience surface, I defined and led experiences across mobile, desktop, console, and XR for 92.5M+ daily users, revitalizing the UI after years of stagnation and delivering measurable gains in engagement and retention. I drove the strategic vision and execution of the in-experience UI, aligning six+ cross-disciplinary teams, scaling the design system, and integrating research-backed insights to shape the long-term roadmap of the platform’s core ecosystem.

As a design leader, I craft impactful digital experiences from concept to launch, guiding teams, aligning with business goals, and delivering data-backed solutions for clients including Amazon, Microsoft, Alibaba, and more.

Responsible for planning, scoping, and directing design for product on multiple platforms (Desktop, Mobile web), influencing the shape of the product with research and vision while executing design works using high-quality wireframes, user journeys, information architecture, and interactive prototypes.

Built frameworks, design experience ecosystems, distinct brand visual identities for startup clients, led UX/UI for a new STEM game, launched a nonprofit design story podcast, and more.

Articulated user journeys with scenarios, storyboards, presentations, mockups, detailed interaction specifications, and prototypes to effectively communicate interaction and design ideas.

Led visual design for Route Simulator project, presented at the Shanghai Urban Space Art Season-2017, to secure funding and exhibit the prototype for the first market impression.